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Project Phases
| Phase | Timeline | Key Deliverables |
|---|---|---|
| Discovery & Research | 4 Weeks | User Personas, Competitive Analysis |
| Branding & Identity | 6 Weeks | Logo, Style Guide, Brand Voice |
| UI/UX Redesign | 8 Weeks | Wireframes, Prototypes, UI Kit |
| Development & Launch | 12 Weeks | Beta Release, Final Launch |
Rebranding Strategy
The goal of Project Phoenix was to modernize a legacy software product and make it more appealing to a new generation of users. Our strategy involved a complete visual overhaul, as well as improvements to the user experience. We worked closely with stakeholders to ensure the new brand identity aligned with the company’s vision for the future.
- Stakeholder workshops
- User surveys and interviews
- A/B testing of new designs
New Tech Stack
The redesigned application was built using a modern tech stack.
{
"frontend": "React",
"backend": "Node.js",
"database": "PostgreSQL",
"deployment": "Vercel"
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